BRION

BRION Esports has, in most of their history, competed with title sponsors in their name. Recently, the organization ended their partnership with Fredit, resulting in the team returning to their original name for the first time since June 2020.

Having followed the team since it's inception, it felt interesting to take up a project to rebrand the organization and help them enter a new era.

Logo

The new BRION logo inherited the shape of the original logo, turned into a minimalist mascot. Using a character will allow the team to apply the logo in more branding opportunities like animation as well as a real mascot to acompany the team on game days.

Colour scheme

The rebrand inherits colours from the original design, like the highlighter yellow that the team used as a secondary colour. To accompany their slogan "BE BOLD" I have decided to use this as the primary colour and add a complementary, similarly bright colour to use as the secondary colour.

Typography

The rebrand inherits colours from the original design, like the highlighter yellow that the team used as a secondary colour. To accompany their slogan "BE BOLD" I have decided to use this as the primary colour and add a complementary, similarly bright colour to use as the secondary colour.

Graphical applications